Luxury Portfolio International®, the luxury marketing program of Leading Real Estate Companies of the World®, has introduced a new version of its website, www.LuxuryPortfolio.com. Originally launched in 2005, the site is the cornerstone of Luxury Portfolio’s comprehensive marketing program, annually promoting over 25,000 homes represented by the independent brokerages that are members of Luxury Portfolio to over three million high-net-worth visitors.
The new site has been introduced to significantly improve its accessibility to the mobile consumer, with features that make it easier for on-the-go visitors to search for significant properties, find out more about the most exclusive homes in the world and access a curated collection of content specifically for high-net-worth individuals. The site has also been enriched to offer a deeper exploration of luxury lifestyle topics – from trends in high-end décor and finishes to what is new in experiential travel and entertainment.
One of the more notable enhancements is in its use of photography, highlighting full-size images and even more photos to create a dramatic user experience while conveying the unique beauty of each home.
“Since its inception, the site has placed an emphasis on stunning photography, but the latest iteration takes it to the next level,” said Stephanie Pfeffer-Anton, executive vice president of Luxury Portfolio. “From the properties featured on the home page to the individual listing pages, the big and bold photos create an incredibly captivating experience for our audience.”
More than 200 premier real estate firms have qualified for membership in Luxury Portfolio based on their success in the high-end market. In addition to the website, affiliates have access to a full range of tools designed to reach a highly targeted group of affluent home buyers and sellers, including sophisticated web analytics, a global lifestyle magazine targeted to the top 10% of consumers and much more.
To view the site and its extensive collection of extraordinary properties, visit www.LuxuryPortfolio.com.
