Americans are now spending an average of 4.7 hours a day on their smart phones – more than their counterparts in at least 11 countries around the world – according to a new monthly report from Informate Mobile Intelligence, which tracks and measures consumer use of smartphones in 12 countries. Each edition of the monthly report will include key usage measurements and analysis that includes: overall smartphone usage and data consumption by country; overall engagement and reach; most-popular activities including gaming, video, and texting; share of time spent on key genres including utilities, surfing, chat and VOIP, calls; top apps; top properties accessed by reach; and other relevant monthly data.
Interesting findings from this month’s report include:
Overall Engagement: The report reveals that Americans are spending the most time per day on their smartphones at 4.7 hours. At the other end of the spectrum, Brazil, Argentina and Mexico are spending the least amount of time coming in at under two hours each.
Data Consumption: The report also reveals the U.S. as having the highest average rate of monthly data consumption at 20 gigabytes.
Apps Usage: Google properties represented at least six of the top ten apps accessed across all markets. Facebook properties including FB Messenger, WhatsApp and Instagram accounted for the rest. In regard to entertainment apps, video and media player genres had a higher reach as compared to radio and TV. Video apps usage was highest in Mexico. Music usage was highest in India. Radio and TV apps were most popular in the U.S.
Source: Informate Mobile Intelligence
