Luxury Portfolio International®, the luxury marketing program of Leading Real Estate Companies of the WorldR®, continues to expand its strategic outreach to Asian consumers worldwide through a series of events aimed at reaching this increasingly influential market segment.
The group is sponsoring the luxury property tour at the Asian Real Estate Association of America (AREAA) Global & Luxury Summit, taking place this week in Chicago. The event focuses on educating real estate professionals on working with international investors, as well as developing skills for cross-border transactions.
Luxury Portfolio is also exhibiting at the Luxury Property Showcase April 24-26 in Beijing, China, an event that attracts over 4,700 Chinese buyers. Luxury Portfolio is being represented there by members in key markets around the world, including Double Bay, Australia; London, England; Vancouver, Canada; and Berlin, Germany. U.S. markets represented include: Cape Cod/Boston, Mass.; Ft. Lauderdale, Fla.; Honolulu, Hawaii; New York, N.Y.; San Francisco, Calif.; and Seattle, Wash.
Coming up May 7-8 are the International Property Awards in Kuala Lumpur, Malaysia, which are being sponsored by Luxury Portfolio. This event brings together leaders from all facets of the real estate industry for an awards gala and a networking trade show.
These events are the latest in the group’s tactical outreach to Asian consumers, including its highly successful Immersion Conference held last year in Shanghai, China, and extensive online exposure throughout the region. All Luxury Portfolio listings appear on Juwai.com, the No. 1 website for Chinese who are buying property outside of China. Other strategic online initiatives are also in place to target specific areas throughout the region.
“These programs support our strategic vision of delivering a meaningful presence in Asian markets worldwide to our 200-plus member firms,” says Stephanie Pfeffer Anton, executive vice president of Luxury Portfolio. “Complementing our presence at these key events are educational programs that help our affiliates better understand the cultural influences that may impact Asian consumers so they can effectively serve this audience and significantly expand business opportunities.”
For more information, visit www.LuxuryPortfolio.com.
