Brush up on your conversion skills – even via text message – with powerful scripts used by top agents and teams. Download your copy.
In case you missed this month’s previous tips:
Convert Leads via Text Message Using These Powerful Scripts
Responding to a client via text message? Learn the scripts that power agents use to crack the code on conversion, even while on-the-go! Download Your Copy.
Free Booklet Shares Scripts for Conversion On-the-Go
We’ve learned that leads will typically engage with the first responsive agent. Capture and convert while on-the-go with powerful scripts specifically tailored for text and mobile. Download Your Copy.
No-Fluff Conversion Summit Shares Industry Secrets on Conversion
Join realtor.com and REAL Trends – with power agents from across the country – as they share powerful stories of growth via conversion. Save Your Seat.
More news from realtor.com:
No-Fluff Conversion Summit Shares Industry Secrets on Conversion
As an industry, we’ve become hyper-focused on lead generation. Brokers, teams and agents invest valuable time and resources on website development, marketing strategies, SEO and systems to capture opportunities generated from online leads. Yet there are so many conditions that need to be met for these leads to result in a sale that as a whole, industry conversion rates hover around 1 to 2%.
Consider this common dilemma: There are roughly 6 million home sales in the U.S. annually, yet there are approximately 15 million online leads generated. It’s mathematically impossible for all of these leads to convert. As such, many agents are reluctant to put a transaction-ready customer on hold to jump every time an online lead comes in. This only adds to the problem, as frustrated consumers send more inquiries hoping an agent will respond.
Despite these difficulties, 42% of homebuyers manage to find a property they purchase online – and more of them find the agent they transact with on realtor.com than the other portals.
A big contributor to this is starting with accurate data. You can’t sell a property that’s not really for sale. But, the ability to respond first and have a meaningful exchange in the critical first five minutes when the consumer is asking for help makes all the difference.
In fact, some agents are reporting that they have cracked the code on conversion and are able to close online leads that are a real struggle for others.
It is this combination of top-quality leads that are further along in the homebuying process through ConnectionSM for Co-Brokerage, innovative systems like FiveStreet that automatically respond to incoming leads within 5 minutes, and powerful lead nurture and management platforms like Top Producer® that allow our customers to report conversion rates in excess of 5%.
Don’t just take our word for it! Be sure to download your free copy of “The Text on TXTs: Scripts Power Agents Use for Conversion On-the-Go” to start cracking the code on conversion today!
