Rental listings on Zillow now feature video walkthroughs, providing renters “a new and more immersive way to envision themselves in a home,” the company recently announced. The walkthroughs, in the form of silent, two-minute videos, include real estate information not conventionally conveyed through images.
“Video walkthroughs have been tremendously popular on for-sale listings; bringing them to rentals is a natural extension,” says Jeremy Wacksman, Zillow chief marketing officer. “Video walkthroughs give renters a quick glimpse into home features that are hard to capture in photos, like how a home is laid out or how much natural light there is in the kitchen. For landlords and property managers who manage their listings through Zillow Rental Manager, this is an easy way to make your listing come to life.”
Landlords and property managers can record and publish video walkthroughs to their listings, for free, via the Zillow Rental Manager App. Zillow built into the app the ability to record footage in short segments, versus one continuous video, so that agents can show different views and shots of the home easily.
For more information, please visit www.zillow.com.
