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Zillow Begins Testing ‘Zillow Instant Offers’ Marketplace

Home Industry News
May 23, 2017
Reading Time: 2 mins read

Zillow has begun testing the Zillow Instant Offers™ marketplace, providing home sellers a comparative market analysis (CMA) from a local real estate agent as an estimate of sale price, as well as offers from investors, the company recently announced. Investors will be required to use an agent, and, if a seller selects an investor’s offer, they will have the option to connect with an agent in their area. The marketplace is being tested in Las Vegas, Nev., and Orlando, Fla.

“Sellers are looking for more solutions when selling their home,” says Jeremy Wacksman, CMO at Zillow Group. “For some, selling in a short timeframe with certainty around the closing date is attractive, or even necessary. Across many industries, we’re seeing a rise of technology-assisted transactions, and many consumers desire this type of innovation in real estate. We want to provide options for convenience while providing home sellers with useful information to help them make an informed financial decision. That’s why we provide them with any offers submitted by investors, as well as an estimate from a real estate agent who can help them better understand what that home may sell for on the open market.”

Zillow Instant Offers can help sellers move their homes quickly and with more control, without the need for preparing their home for the market, according to a release on the marketplace.

Sellers interested in participating must confirm information about and provide several photos of the home. The CMA and investor offers will include an overview of fees associated with each option. All offers are no-obligation, meaning sellers can accept one offer or decline all of them.

For more information, please visit www.zillow.com.

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