RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
RISMedia
No Result
View All Result

Podcasting for Real Estate: Top Tips to Get Started

Home Agents
By Patty McNease, Director of Marketing for Homes.com
July 17, 2018
Reading Time: 4 mins read
Podcasting for Real Estate: Top Tips to Get Started

Young man interviewing a woman in a radio studio

Vanilla marketing, or the sorts of things every REALTOR® does, is popular—but does it always work? Not as much as a podcast can, Seattle-based broker Phil Greely says.

Greely and colleague Tyler Jones started their own podcast, Rise Seattle, two years ago. The goal? To boost their marketing and bring something fresh and new to their business. They were surprised at the impact the podcast show had. Greely now sells $20 million a year in total volume, and is the producer and co-host of Rise Seattle Podcast (@theRiseSeattle).

A family man and father of three, Greely encourages agents to start their own podcasts. It might sound intimidating, but all it takes to create a podcast is to “capture your audio and host it somewhere where interested listeners can find it,” he says. “You don’t need a lot of gear to get started, either. Don’t overthink it—you don’t need to go into a sound studio…all you really need is to go into a quiet room somewhere with your cell phone, hit record and start talking into a recording app, and you have a file for a podcast.” Then, just get a sound engineer to “clean it up,” or remove the static and background noise and handle technical aspects, like adding intro music, he suggests.

Greely started in real estate in 2004. By 2014, he realized his marketing was “pretty vanilla, and pretty much the same stuff everyone in real estate has been taught to do.” That’s when he decided to start his own podcasts.

“I just wanted to reach a different audience,” he says.

He and Jones have been doing their podcast for the last two years and are already seeing the fruits of their efforts. Startup costs for a podcast are less expensive than you’d think, he says; roughly $1,000. Greely and Jones bootstrapped their podcast:

  • Greely’s per-episode cost was only $150 for a sound engineer.
  • He paid a friend $300 to set up his podcast website.
  • Show notes were $40-$60 per episode for a copywriter.
  • Logo and graphic design were $100 to a friend.
  • His music for the show’s “bumper” music (music leading into and out of the podcast) cost him $250.
  • He turned to an online course and split the $1,500 cost with his co-host.

Tips for Starting Your Own Podcast

  • “Understand who you are,” he says. “If you work well with other people and you are willing to work through challenges with a partner, then do it.”
  • If you work better alone, then work alone.
  • Expect to encounter a learning curve with where to host your podcast and how to get started.
  • Learn how to tell your guest’s story so the guest is the hero, not you.

Where Greely Uploads His Podcasts
Greely uploads his podcasts to www.libsyn.com. The website points your podcast to the different podcast sites like Apple, Spotify, etc., he explains. The site starts at $5 a month, but Greely says he pays $10-$15 a month for the services they receive.

What, or who, do you put on your podcast?
If you’re not sure what to talk about on your podcast, think about taking a course on storytelling. Listen to other podcasts for ideas. Greely and Jones took a class at www.StoryBrand.com to learn how to spot, write and tell a story. Just talking about yourself and your business gets old, but topics around what’s happening in your city or neighborhood, from the serious—like homelessness—to the fun events and happenings, make the podcast diverse, interesting and relevant to listeners.

Greely and Jones chose to focus on their community, areas of expertise and real estate. For others, that expertise can also be real estate, or your community, or some other aspect of what you know, from finances to local business to school topics. Go interview a new chef, banker or store owner. It doesn’t necessarily have to do with real estate, but it positions you as a local expert in your community, he explains.

What podcasting really does, Greely points out, is put you in front of people of influence who might not otherwise give you their time. For instance, a former Seattle mayor who happened to be on Twitter when President Trump’s travel ban came down was tweeting about the impact of the ban on the city. Greely saw that and invited him to come on the podcast and speak about it, and the former mayor came down to the studio the next day to appear on their podcast.

“He sat down for a couple of hours with us to talk about the ban,” Greely says. That interview about the travel ban turned into another, different idea for a podcast about a sports arena with a member of the Seahawks team. That interview hasn’t happened yet, but it’s on the horizon.

“That was my podcasting ‘a-ha’ moment,” Greely says. “That conversation was something that never would have happened if we hadn’t been willing to share our platform and be engaged with our community.”

Where do you promote your podcasts?
Promote your podcasts the same way you promote anything: through Facebook, Twitter, Instagram and wherever your audience is. Create a story around the subject; use a short video or photo. Tag the guests and give them the assets to share, especially if you have a big guest who is promoting the podcast to their audience.

How does a podcast help you and your business?
The more you put out into the world media-wise, the more people are going to be aware of who you are and what you do. Those connections lead to referrals and business. Positioning yourself and your expertise can mean being seen as the expert by other REALTORS®, as well.

To hear more of Greely’s media-savvy secrets, including a new vlogging project, listen to the complete webinar here.

McNease_Patty_60x60Patty McNease is director of Marketing for Homes.com. For more information, please visit connect.homes.com.

For the latest real estate news and trends, bookmark RISMedia.com.

Tags: Homes.comPhil GreelyPodcast TipsReal Estate Marketingreal estate newsReal Estate News and InformationReal Estate TrendsRise Seattle PodcastVlogging
ShareTweetShare
Susanne Dwyer

Susanne Dwyer

Related Posts

9 Low-Cost Ways to Improve Your Listings
Agents

9 Low-Cost Ways to Improve Your Listings

July 4, 2022
Thoughts on Leadership: Leading Like Duke
Brokers

Thoughts on Leadership: Leading Like Duke

July 3, 2022
Creative Marketing Ideas to Move Your Listings Faster
Best Practices

Creative Marketing Ideas to Move Your Listings Faster

July 2, 2022
The July Issue of Real Estate Magazine Is Now Live
Agents

The July Issue of Real Estate Magazine Is Now Live

July 1, 2022
First Guaranty Mortgage Corp. Tacks on Massive Layoffs With Bankruptcy Filing
Agents

First Guaranty Mortgage Corp. Tacks on Massive Layoffs With Bankruptcy Filing

July 1, 2022
Pandemic-Fueled, ‘Astonishing’ Cost-Burden Turnaround
Agents

Pandemic-Fueled, ‘Astonishing’ Cost-Burden Turnaround

July 1, 2022

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

Break a Leg: How Acting Techniques Can Enhance Your Pitch

Authenticity, emotion and empathy are all a big part of a successful client presentation, and actors have the answers. Read more.

Business Tip of the Day provided by
REGISTER NOW

Recent Posts

  • 9 Low-Cost Ways to Improve Your Listings
  • Thoughts on Leadership: Leading Like Duke
  • Creative Marketing Ideas to Move Your Listings Faster

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.