The National Association of REALTORS® has added two hires to its marketing team: Mantill Williams, vice president of PR and Communication Strategy; and Susan Welter, vice president of Creative and Content Strategy.
As vice president of PR and Communication Strategy, Williams will develop strategic communications campaigns for NAR. He has 20 years of experience in media outreach and public relations, and was formerly director of Advocacy Communications at the American Public Transportation Association. Prior to that, he held PR positions at AAA, which has 58 million members.
Welter, a consultant who’s had experience with NAR as a partner in the past, has 25 years of experience in marketing/publishing, with expertise in digital, events, print and video. She has advised more than 50 associations in bolstering communications and non-dues revenue, as well as on content and cross-organizational programs. With NAR, she has worked with the annual conference, REALTOR Benefits® Program and REALTOR® Magazine teams.
Both are reporting to NAR Chief Marketing and Communications Officer Victoria Gillespie, who was hired in October.
“Mantill and Susan bring more than 40 years’ combined experience developing and executing major marketing and communications campaigns both within the real estate industry and for other professional associations,” says Bob Goldberg, CEO of NAR. “They will elevate member communications and help us tell more creative and compelling stories about REALTORS® and property owners.”
“I am thrilled to begin this new role at NAR using my previous association experience to enhance the ways in which we reach and connect with our current and prospective members,” says Williams. “I look forward to promoting the value and services offered to our members and advancing NAR’s position as the leading voice in the real estate industry.”
“Having served the association market for most of my career, I’m excited to put that collective experience to use at NAR to better engage with our members and deepen our relationships with our industry partners, providing an exceptional experience for all,” says Welter.
In addition to building out its communications and creative teams, NAR has added Glenn Shimkus as vice president of Strategy & Innovation, and Shannon McGahn, senior vice president of Government Affairs, in the last year. In December, the association restructured its staff, including in advocacy, marketing, member services and technology.
For more information, please visit www.nar.realtor.
Suzanne De Vita is RISMedia’s online news editor. Email her your real estate news ideas at sdevita@rismedia.com.
