RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Industry Influencers: Resonating With Your Audience By Leveraging Valuable Content

Home Best Practices
By Liz Dominguez
January 10, 2020
Reading Time: 3 mins read
Industry Influencers: Resonating With Your Audience By Leveraging Valuable Content

Young woman is vlogging about her business career. She is using home video camera and laptop.

Editor’s Note: The Industry Influencers series analyzes the industry’s most effective marketing efforts and shares experts’ actionable insights. 

Patrick Lilly, broker with Core Marketing and founder of RealEstate.Vision (REV), has worked in the industry for over 35 years. During that time, he has honed his marketing skills, creating a strategy that is unique and helps capture interest on a weekly basis with his podcast, Real Estate Success Rocks, as well as regularly with video and networking groups and events.

“Making a connection with the public or your past clients is the key to success these days,” says Lilly. “In all of your messaging, bringing real value to your audience is key. Sending out information that touts your success is not real value. Put yourself in your audience’s shoes and figure out what they would like to hear, read or see. If you don’t think your message is something they really value, then don’t send it out.”

For his weekly podcast, Lilly interviews brokers, focusing on a singular topic for each session. In the past, he has covered subjects such as photo copyright infringement, technology, lead generation, expired listings and data ownership, among others. New episodes air every Tuesday.

He also uses videos posted on his YouTube channel to supplement these efforts, providing a variety of content such as listing videos, broker interviews, educational real estate content, and more.

Why podcasting and video? Lilly says that people are 120 percent more likely to open an email or read a video post than a standard communication. Additionally, he says podcasts have skyrocketed in popularity over the last several years.

For those interested in getting into the podcasting or video marketing game, Lilly suggests the following:

Podcasts

  1. Pick your audience, what you will provide them and what you would like in return. (His audience is residential real estate brokers and helping them to be more successful, encouraging broker-to-broker referrals.)
  1. Select a platform to record like Zoom. (Lilly uses Skype with Call Recorder.)
  1. Use a syndication to manage your posts. (Lilly uses Libsyn.).
  1. Upload the episodes to podcast directors: iTunes, Stitcher, Spotify, Google Podcasts, TuneIn.
  1. Post on a consistent basis.
  1. Be consistent and true to yourself, which is great for branding.

Video 

When to use video…

  1. Listings: Hire a professional videographer. If that is too expensive, hire a high school or college kid with an interest in video, or a wedding videographer who would like some work during the week. The video should be less than two minutes; one minute to 80 seconds is ideal. This is a tease, not a tour. Demonstrate the aspirational aspects of the home—no need to show every room.
  1. Team/Agent: What makes you and/or your team unique? Pre-sell yourself with a video that separates you from your competition. Again, use a professional videographer if you can.
  1. Process: Create a series of purchase process videos (inspections, mortgages, what to be careful of, etc.). A smartphone is fine.
  1. Community: Highlight specific stores, charities, restaurants, etc., with a smartphone video.
  1. Announcements: Smartphone videos on upcoming events, changes, coming to market, etc.
  1. Slice of Life: Great for social media. Show what a day in your life is like or just a moment that others will find interesting.

In terms of where to post valuable content, Lilly recommends on the MLS, aggregators and your websites; social media; email campaigns; and a YouTube channel where you tag the videos accordingly.

“The market is oversaturated with agents delivering mediocre messages,” says Lilly. “Content which is of exceptional value makes you stand out in the crowd.”

Liz Dominguez is RISMedia’s senior editor. Email her your real estate news ideas at ldominguez@rismedia.com. 

Tags: Real Estate Content MarketingReal Estate MarketingReal Estate PodcastsReal Estate Video MarketingVideo MarketingYouTube
ShareTweetShare

Liz Dominguez

Related Posts

Great Spaces: A ‘Golden’ Opportunity on Florida’s Intracoastal Waterway
Best Practices

Great Spaces: A ‘Golden’ Opportunity on Florida’s Intracoastal Waterway

February 4, 2023
Jobs Report Shows Increase of 517,000 in January; Unemployment Decreases to 3.4%
Agents

Jobs Report Shows Increase of 517,000 in January; Unemployment Decreases to 3.4%

February 3, 2023
10 Cities That Promote a Minimalist Lifestyle
Agents

10 Cities That Promote a Minimalist Lifestyle

February 3, 2023
Planning for a Successful Exit From Your Brokerage
Agents

Planning for a Successful Exit From Your Brokerage

February 3, 2023
Mortgage Mix: Downward Trend in Rates Persists Amid Market Flux
Agents

Mortgage Mix: Downward Trend in Rates Persists Amid Market Flux

February 3, 2023
Berkshire Hathaway HomeServices FNR Hosting Mega Open House Weekend
Agents

Berkshire Hathaway HomeServices FNR Hosting Mega Open House Weekend

February 3, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

How to Debunk 4 FSBO Myths

For anyone considering taking on the job of selling their own home, you know that your skills will result in... Read more.

Business Tip of the Day provided by

Recent Posts

  • Great Spaces: A ‘Golden’ Opportunity on Florida’s Intracoastal Waterway
  • Jobs Report Shows Increase of 517,000 in January; Unemployment Decreases to 3.4%
  • 10 Cities That Promote a Minimalist Lifestyle

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X