Rocket Mortgage by Quicken Loans, the nation’s largest mortgage lender, made history on Sunday night by paying out a total of $1.75 million in the largest game of Super Bowl Squares in history. The game, which was free to play, kicked off Rocket Mortgage’s new multi-year deal with the National Football League, making it the Official Mortgage Sponsor of the NFL.
A total of 15 people won $50,000 each during Super Bowl LIV, as a result of 15 score changes in the game. Two additional winners walked away with the grand prize of $500,000 each, which could be used toward the purchase of their dream home.
“While the action on the field was second-to-none, we heard from clients and fans all across the country how closely they were keeping up with their squares at home,” says Jay Farner, CEO of Quicken Loans. “Rocket Mortgage has become known for adding to the excitement of big sporting events, and with the Super Bowl Squares concept of ‘winning money without risking money,’ it is exciting to think that we helped play a role in the buzz surrounding such a world-class event by giving people the chance to win $500,000 that they can use to purchase the home of their dreams.”
Rocket Mortgage Super Bowl Squares winners represented 12 states: Alabama, Arkansas, Hawaii, Idaho, Maryland, Michigan, Nevada, New Jersey, New Mexico, Pennsylvania, South Dakota and Texas. The two $500,000 grand prize winners are from Connecticut and Illinois.
The game was a slight variation from how football squares is traditionally played. Usually a winner is determined at the end of each quarter based on whose square aligns with the score when the quarter ends. Rocket Mortgage added a fun twist, selecting a $50,000 winner every single time the score changed during the game. That meant someone won $50,000 for every touchdown, extra point and field goal during Super Bowl LIV. The two grand prize winners who scored $500,000 were selected at halftime and at the end of the game, respectively.
To celebrate the best year in its 34-year history, Quicken Loans could not leave out its 18,000 team members who were the reason for the company’s success. Since team members could not participate in the public-facing game, the company hosted an internal Rocket Mortgage Super Bowl Squares game for team members from Quicken Loans and the Rock Family of Companies. In this internal game, 15 team members each won $1,000 prizes. Additionally, two internal grand prize winners—one from Detroit and one from Phoenix—won two tickets apiece to attend Super Bowl LV in Tampa, Fla., on Feb. 7, 2021. The grand prize includes airfare and hotel accommodations.
On top of the success around the Rocket Mortgage Super Bowl Squares, Rocket Mortgage aired a commercial during the first quarter of the game—the third Super Bowl commercial in the company’s history. Jason Momoa, who has portrayed a superhero and a warrior in blockbuster movies and hit TV shows, starred in the 60-second spot showing how he gets comfortable in his home. The commercial debuted after a week-long rollout of teasers on both the Rocket Mortgage YouTube channel and Momoa’s Instagram page (@PrideOfGypsies). The “Comfortable” spot ranked fifth overall in USA Today’s Ad Meter, which ranked all 60 Super Bowl ads by consumer rating.
The Hollywood star was seen being his “true self,” which meant taking off his muscular chest and abs, massive arms and luscious locks. The commercial reminded the Super Bowl LIV audience that they should be just as comfortable with their home financing as they are living in their home. His wife, Lisa Bonet, also appeared in the commercial.
For more information, please visit www.rocketmortgage.com.
