RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Thoughts on Leadership: Happy New Year

Home Advice
By Gino Blefari, CEO, HomeServices of America
October 8, 2021
Reading Time: 3 mins read
Thoughts on Leadership: Happy New Year

Last Friday was Oct. 1 and we just finished up the third quarter. Why is that important? Well, the significance of Oct. 1 in real estate is that it’s the actual start of our new year. Here’s why:

In real estate, we operate on a 90-day cycle. All the prospecting, lead generation and planning we do now is going to pay off three months from now. It’s why our new year doesn’t begin when the clock strikes midnight on Jan.1. No, our new year starts Oct.1.

Each new “real estate” year requires a new business plan. To get you started on yours, access Business Planning Essentials by clicking HERE.

Creating a business plan now will help you avoid a Q1 slump. Understandably, when the Q4 holidays arrive, people get off schedule. But if you skip ahead 90 days, your holiday lag will show up in January and February, just as you’re kicking off Q1. During my 30-plus years in the real estate business—as an agent, a manager and an owner of a company—I’ve found that there’s always a cash flow problem in the months of January and February. This applies as much to agents as it does to brokerage owners.

A business plan allows you to plan for what’s ahead, and it ensures that the busy holiday season won’t stop you. Remember, business planning isn’t all about business; one important aspect of a business plan is your schedule, which you should complete for the entire year. The first thing to schedule are the most critical business meetings that you can’t miss. Knowing when those occur will help you plan when you need to work and when you can take days off. The next thing you do before you schedule anything else is put in whatever gives you balance, like your vacations and days off. This will ensure that you take the time off you need to recharge and you won’t schedule meetings or calls during the time you’ve blocked off for rest and relaxation. Once you have done that, never make a commitment with your time without checking your schedule first.

Here are a few more reasons why your business needs a plan:

– To establish goals and milestones.

– To take time to examine your competition as you outline your own competitive advantages and the areas of your business you need to focus on and improve.

– To deal with economic conditions effectively. When you look at your business model from a planning perspective (and not while in the midst of a heated obstacle), you have a more objective view of how it can be adapted during times of challenge and change.

– To discover new opportunities for revenue and growth. As you plan, you’re taking time to critically examine your client base and business model, which may help you discover new ways you can grow your business.

So, what’s the message? Over the years, I’ve been tuned into the cash flow problem of agents and brokerage owners during the months of January and February; but with a business plan, you can avoid those issues. This post is your reminder of the importance of a business plan, which will allow you to start the official new year with momentum and a solid plan for sustainable growth.

This article is adapted from Blefari’s weekly, company-wide “Thoughts on Leadership” column from HomeServices of America.

Tags: Berkshire Hathaway HomeServicesCultureGino BlefariLeadershipProductivityReal Estate BrokerageSuccess Tips
ShareTweetShare
Brit Owen

Brit Owen

Brit Owen is RISMedia’s Email Marketing Specialist where she collaborates with the editorial team to create email campaigns, as well as analyzes campaign data to understand performance. Before RISMedia, Brit worked as a digital marketer for the cybersecurity, healthcare, sports and entertainment, aviation and IT industries. She earned her degree in Communications with a minor in Marketing from Central Connecticut State University. FUN FACT: Brit has been an avid athlete, playing softball, tennis, dancing, wakeboarding and skysking. In 2012, she tried out for the Boston Celtic’s dance team.

Related Posts

Bank Crashes Add New Uncertainty for Commercial Sector, Apartments
Agents

Bank Crashes Add New Uncertainty for Commercial Sector, Apartments

March 24, 2023
Fathom: Weak Q4 but Strong YoY Revenue, Agent and Transaction Growth
Agents

Fathom: Weak Q4 but Strong YoY Revenue, Agent and Transaction Growth

March 24, 2023
New Home Sales Rise for Fifth Consecutive Month
Agents

New Home Sales Rise for Fifth Consecutive Month

March 24, 2023
How to Get on the FHA Condo Approval List
Agents

How to Get on the FHA Condo Approval List

March 24, 2023
Weichert Expands Presence in Maryland
Agents

Weichert Expands Presence in Maryland

March 24, 2023
THE PLAYBOOK: People-Skill Strategies to Stimulate Sales This Season
Agents

THE PLAYBOOK: People-Skill Strategies to Stimulate Sales This Season

March 23, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

4 Ways to Leverage Augmented Reality to Improve the Homebuying Experience

From improving the showing experience to helping clients visualize what their new home could look like, here are a few ways that augmented reality could help you improve your client's search for their perfect home. Read more.

Business Tip of the Day provided by

Recent Posts

  • Bank Crashes Add New Uncertainty for Commercial Sector, Apartments
  • Fathom: Weak Q4 but Strong YoY Revenue, Agent and Transaction Growth
  • New Home Sales Rise for Fifth Consecutive Month

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X