The marketing strategy should be as elevated as the property when selling a luxury home. A crucial component of this strategy should be a professionally staged home. First impressions begin before buyers even enter the property. These first impressions are formed by viewing photos and videos of the house or through broker tours. A beautifully and strategically staged home will elevate its home and help ensure it sells quickly. Here are a few tried and true luxury home staging secrets to help create a memorable experience for buyers, resulting in a quick sale.
Stage to Highlight Aspirational Features
Luxury homebuyers seek a home and lifestyle that looks and feels out of the ordinary. Identifying your home’s stunning, unique and aspirational features can help it sell faster. These may include intricate millwork, custom cabinetry, a show-stopping chandelier, soaring ceilings, a custom wine room, an eye-catching fireplace and expansive windows. You can highlight these features through lighting, furniture placement and decor positioning.
Incorporate Luxury Accessories
A luxury home stager should incorporate accessories that subtly convey luxury to create an aspirational vibe. These accessories may include a carefully curated selection of art, sculptures, decorative pieces, luxe fabrics and textiles. Editing is a key part of this process, removing unnecessary pieces that may feel cluttered and out of place.
Select an Understated Color Palette
A few fresh coats of paint can go a long way when your home is on the market. A neutral color palette in white, cream taupe and warm grays can highlight the home’s features, create a timeless feel and appeal to a wide range of buyers. Furnishings and accessories in an equally understated color palette can help the home itself shine. Bringing in a few statement art and decor pieces, as well as fresh flowers and greenery, can help infuse the home with warmth and personality.
Maximize Natural Light
Bright, airy spaces with abundant natural light are a home requirement that tops many buyers’ must-have lists. You can maximize the amount of natural light in your home by having the windows and doors professionally cleaned, opening all the window treatments, and even removing unnecessary window coverings. In addition to maximizing the sunlight that enters the home, layered lighting can help the house feel illuminated in the evening and like it is glowing from within.
Stage Outdoor Spaces as Luxuriously as Indoors
Outdoor living spaces should receive as much staging attention as the indoors. Outdoor living is a requirement for luxury living, so these outdoor spaces should be showcased. Beautiful outdoor furniture, an alluring dining space, lush landscaping, well-maintained water and fire sources, and any recreational activities are all areas that should be highlighted to showcase the space’s potential.
Appeal to the Senses
Touring a beautiful property should be a whole sensory experience. A spotless and clutter-free interior, subtle scents, fresh greenery and flowers, and soothing music are all invisible luxuries that will subtly communicate the value of your home to buyers.
