When Jeff Cohn of Omaha’s Elite Real Estate Group at Berkshire Hathaway HomeServices Ambassador Real Estate sits down to plan his team-building podcast (available on iTunes) and looks across his rapidly expanding multi-point real estate enterprise, he can’t help but think about the role BoomTown played in making it happen.
“In 2011, I was an individual agent with one full-time assistant, with the desire to build a team to give me my nights and weekends back,” says Cohn. “I knew internet leads were a wave of the future for any team leader looking to expand, so along with the help of my operations manager, we sought to find the very best solution.”
For Cohn, who was looking for a state-of-the-art website solution that younger, up-and-coming millennials would appreciate—that also provided a back-end CRM that would allow his team to have unbelievable control when converting leads and hold agents accountable—BoomTown was the only answer.
“After interviewing all the major players in the residential space, BoomTown offered the best solution to what we needed. Within 12 months, we went from 80 units a year to over 240 units. We are now in our fifth year with BoomTown, and we’ll end the year with about 700 units…making us one of the top teams in the country,” says Cohn.
“We attribute much of our success to the incredible website and CRM that BoomTown created,” he adds. “BoomTown’s beautiful and strategic web design has assisted us in generating over 1,000 internet leads a month, amounting to about 50,000 registered leads to-date.”
Even more impressive is the WordPress platform, which ensures that clients don’t have to download and deal with a clunky app.
“They keep coming back because we’re giving them the information they seek surrounding the home-buying or -selling experience, while making it visually stimulating,” says Cohn, who explains that the site averages 30,000 repeat visitors per month. “And BoomTown’s advanced back-end CRM gives our agents the ability to know who they should be calling, when they should be calling them, and what types of homes they should be prepared to talk about based on the user’s interaction on the site.”
Taking this one step further, BoomTown provides Cohn’s managers with the metrics they need to better coach, train and lead team members.
“We currently convert over 3 percent of the leads that register from our Google and Facebook advertising, which is six times better than the national average. This would never be possible without the assistance of BoomTown’s expansive CRM system,” says Cohn.
“I would be happy to recommend BoomTown to anyone looking to expand their own personal, team or brokerage business,” concludes Cohn. “We couldn’t be happier.”
For more information, visit www.boomtownroi.com/rismedia.
