RISMEDIA, Jan. 3, 2007-Is June the largest listing month of the year in your market? Do your listings typically have a life of 180 days? You most likely have some sellers whose listings are going to be expiring this month and they are probably not very happy right now, are they? Do they care if the fact that their house has not sold is that the market has become less of a seller's market and more of a buyer's market? They still expect you to sell their house, right? Do they want to recognize that their inflated expectations for the price they will likely be able to get for their house are out of line with the prevailing market? They still expect you to sell their house, right?
You are not alone. You have it within your power to determine what kind of news, whether good or bad, it is for you. Reasons numerous agents have stopped spending money on marketing include:
1) The market is not good and nothing is selling
2) The sellers are getting to be very impatient and are not very understanding
3) They feel that because of the two previously mentioned factors that they will not get the seller to re-list their property for another 180 days, so why spend money on advertising and marketing.
This can become a self fulfilling prophesy for the agents who adopt this attitude. How successful do you think Vince Lombardi would have been in coaching the Green Bay Packers had he adopted this mindset versus his famous, "When the going gets tough, the tough get going!" Not very. So, are you determined to become a Vince Lombardi of real estate and be one of the "tough get going" agents?
How about trying a new tactic on these types of clients for a change? Give them something different which will help differentiate their property from all the others which are cluttering the market.
According to Ron Rudolph, a top producer from Century 21 Advantage Gold in the Philadelphia area, the FloorPlanOnline program added a whole new dimension to selling real estate. "It has cut our marketing costs, given us more double-ended buyers and has resulted in our getting more listings than we would have had without the FloorPlanOnline program," he says. "No listing appointment has not been converted into a listing using FloorPlanOnline."
Rudolph explains that FloorPlanOnline offers an effective alternative to online advertising.
For more information on how you can truly make a difference for your sellers and yourself, call 866-810-3816, x109 and ask for Amy.
