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Training & Business Development: Master the Lucrative Expired Market

January 31, 2007
Reading Time: 2 mins read

RISMEDIA, Jan. 31, 2007-Steve Westmark, a superstar agent in Minnesota, is gaining fame mostly through an unlikely market: expired listings. Westmark has sold nearly 3,000 homes during his illustrious 33-year career, generating over half a billion dollars in total sales volume. This award-winning veteran is featured this week on the iSucceed/RISMedia Business Training and Development call available on the Internet at http://www.isucceed.com/ and entitled: "Make the Expired Market Come Alive for You."

Westmark first got into the business while studying at the University of Minnesota. During his first collegiate years, Westmark would call on FSBO's and Expireds, and attend local social events packed with savvy real estate agents. Today he still works with Expireds, crediting them for nearly 20% of his business. In 2005, Steve closed 154 transactions for a total sales volume of $54 million.

During this informative iSucceed/RISMedia call agents and brokers will learn:

– Why Westmark targets Expireds
– The proper set up on a mail campaign – how many & how often
– Unique things to do to attract attention
– When to call and when to write
– 3 reasons why a home doesn't sell
– What to do with expireds that re-list with their previous agent

Westmark believes a key element of growing his business lies in his ability to remain the earliest adopter of the most innovative ideas in his market. Currently Steve serves as President of Counselor Realty, an agent-owned company which is currently ranked #71 according to RealTrends. He is a past president of the Minnesota CRS Chapter, current Governor of Minnesota's Regional MLS since 1998, and a Continuing Education Teacher for the State of Minnesota on the issues of technology, teams, and customer service.

Serving the professional real estate community, every Wednesday the RIS Media/iSucceed Business Development and Training Call offers rookie, intermediate and veteran agents across the country an opportunity to discover and put into practice the proven, money-making real estate tactics gathered from over 200 of the industry's most profitable agents. This career transforming information is available only at www.iSucceed.com – the home of the 30-minute Weekly Tele-Seminar and the Web's most all-inclusive provider of real estate tips, tools, tactics and tell-alls.

iSucceed is considered the most precious location of secrets gathered directly from North America's superstar agents. Today they are offering a free 14-day trial with unlimited access, exclusively for RISMedia listeners. Just enter the January free promo code CAREER2007.

Listen to this week's FREE Internet interview at http://www.isucceed.com/rismedia/interview.

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Beth McGuire

Beth McGuire

Recently promoted to Vice President, Online Editorial, Beth McGuire oversees the editorial direction and content of RISMedia’s websites, and its daily, weekly and monthly newsletters. Through her two decades with the company, she has also contributed her range of editorial and creative skills to the company’s publications, content marketing platforms, events and more.

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