RISMEDIA, Feb. 21, 2008-Zillow.com announced an expansion to its marketing agreement with Realogy Corporation that will result in approximately 700,000 total property listings from Realogy’s brand networks to be posted to the Zillow.com website on a daily basis. Realogy is a leading global provider of real estate and relocation services, and includes some of the largest and most recognizable real estate franchise systems, including CENTURY 21(R), Coldwell Banker(R), ERA(R) and Sotheby’s International Realty(R). ERA Real Estate was the inaugural partner in the Zillow Listings Feed program, which was announced in October 2007.
“We’ve been working closely with Realogy for the past four months to showcase its ERA brand and drive significant exposure of its listings on Zillow and traffic to its agents and local brokers’ websites,” said Lloyd Frink, Zillow president. “ERA’s participation set the tone for the success of our listings feed program in such a short amount of time, and Realogy’s decision to include its other brand listings is a great testament to Zillow’s value as a marketing partner.”
“Our ERA brand has benefited from the added exposure its listings have received on Zillow.com. The expansion of Realogy’s marketing relationship with Zillow to include our other brand networks and Company-owned offices was a natural next step in our online listings distribution strategy,” said Alex Perriello, president and CEO of the Realogy Franchise Group. “We look forward to having all our brands receive the same level of online exposure on Zillow.com that ERA has enjoyed in recent months.”
Property listings under the Realogy brand networks, which include listings from Realogy-owned brokerages operated by its subsidiary, NRT LLC, will be dynamically uploaded to Zillow on a daily basis, providing its brokerages with additional marketing exposure for their properties while enhancing the search experience for Zillow’s users. Upon viewing the listings on Zillow.com, consumers will have the option to click a link to the listing brokerage’s website where they can locate a Realogy-affiliated agent to guide them through the home buying and selling experience.
According to the company, Zillow Listings Feeds allows real estate brokerages to post for-sale listings directly to the site in a bulk feed, giving the homes a virtual for-sale sign at no cost, in front of Zillow’s 4 to 5 million visitors per month. For enhanced exposure, the company says that individual agents can create a free profile page with photos, contact information and more details about the agent, linked directly from each listing. Approximately 100,000 agents have created a profile on Zillow to date, which also allows individual agents the ability to list properties for sale.
For more information, visit http://www.zillowfeeds.com.
