RISMEDIA, Dec. 10, 2008-If your success and growth is impacted by the number and quality of agents you have-you need to be looking at your recruiting process. To be successful in 2009 and beyond, the market and the prospects available will require you to have a well-planned, multi-faceted strategy. It is not enough anymore to be reactive, and recruit when you have an open position. You need to be looking, searching, and networking at all times.
How and who? We suggest targeting Gen Y, Gen X and experienced agents-a balanced blend for your agency. To do this effectively, you need to be searching for both the active and passive candidates. An active candidate is always searching for an opportunity, but the elusive passive candidate is harder to find.
Current marketing strategies will not be as effective. Reaching the Gen Y professional is not going to be easy. They have a tendency to avoid newspaper want ads (many don’t read the newspaper) and aren’t interested in searching through career pages. They’re not going to click on your website unless you lead them there. They tend to gravitate towards popular blogs for their daily dose of world updates and conversation, and they learn about companies through the grapevine of social sites and networking contacts.
Most Gen X and Y professionals have a job and therefore are not actively seeking new opportunities today. This is the elusive candidate – the type that companies typically want to attract and hire, because they are usually the successful professionals. They peruse social sites for the opportune time when they become disenchanted at work, and then they respond to companies they’ve been attracted to, as they’ve kept their eye on that company, their growth, and their employee value proposition. This new professional is more technically savvy than we think. They like having fun at work, like working odd hours, might want to work off site, expect immediate results, like to be pampered and want to make fast money. If they land in the right company they will stay longer than the active seeker, and they will bring energy, new life and new ideas to your organization.
The next generation of recruiting has to be in a virtual place they frequent often. And they need to get a quick snapshot of your company and its value propositions. You need to collect their information to grow your lead database and determine their ambitions. The AccuRecruiter system is a virtual recruiting tool using widgits they click on to find out about you, your broker branding, your employee value proposition and how you are different from the competition.
AccuRecruiter will:
– Engage prospects using a customized introduction screen
– Collect answers to questions you customize about a real estate career before you decide to interview them (where you can brand your firm as the broker of choice.)
– Communicate using an interactive survey
– Convert a lead into a hire using your brand messaging and employee value proposition
AccuRecruiter is a non-obtrusive way of opening the door to top producers too. Many experienced agents working for competitive companies have heard about you as they’ve worked with your agents during closings. Experienced agents are in contact with other Real Estate professionals through blogging and social networking sites. AccuRecruiter widgits can be installed on your company web site, blog sites, social networking sites, and e-mails.
Using AccuRecruiter can be a win for you as you strive to find the solution to attracting both top producers and the elusive candidate – the one undecided on a career path. Become a forward-thinker; prepare for the next generation of candidate, and hire the right person for the job.
To learn more about AccuRecruiter, contact AlignMark, Inc. at 407-659-3561 or http://www.alignmark.com/solutions/realestate.asp.
