A promotion came for Dana Bina later in 2023 when she was made @properties’ chief technology officer, and she accepted her new responsibilities with enthusiasm. On top of maintenance for the company’s pl@tform feature, she also saw an upgrade of it via the new Closing Milestones feature—allowing buyers and sellers alike to track their transactions from listing to closing.
Bina has already grown @properties’ technology division during her brief tenure, and from her innovations so far, it’s clear that she’s leading a tech-centered future.
“”The most rewarding part of my career is contributing to the success of our agents. I love collaborating on new products that will contribute to an individual agent or a team’s success at our company. Receiving feedback on how well a product worked (and how it led to an agent landing a listing or closing a deal) is the highlight of my day.”
Before the new year comes around, now is the time to step back and evaluate your tech stack, from your CRM and marketing automation tools to your showing schedulers and AI assistants. Read more.
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