Ginger Wilcox

In her second year as president, Ginger Wilcox has successfully repositioned the organization, significantly expanding brand awareness and reach. She helped elevate the company’s consumer and industry brand presence, reaching nearly 70% of U.S. homeowners and nearly 45 million monthly readers.

Throughout 2024, she prominently showcased BHGRE brokers and agents across various media platforms, including the new “Ask an Agent” series of articles where affiliated agents answer consumers’ basic real estate questions, positioning the brand as the expert in finding the perfect house and making it a home. She also led the 10-year renewal of the second-largest brokerage in the network, while expanding the leadership team and reimagining servicing and training for affiliates.

“It’s incredibly fulfilling to see the joy and satisfaction on our clients’ faces when they find their perfect home,” says Wilcox. “Additionally, supporting our affiliated agents and brokers in their growth and success is immensely gratifying. By empowering them to deliver exceptional experiences to consumers, we create a ripple effect that benefits communities and enhances the overall real estate landscape.”