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ERA Realty Center Recognized as Winner of 2024 ERA® Gene Francis Memorial Award

The award is the highest honor given to an ERA® affiliated company and reflects the qualities most respected throughout the global ERA system.

Home Industry News
By RISMedia Staff
March 11, 2025, 3 pm
Reading Time: 2 mins read
ERA Realty Center Recognized as Winner of 2024 ERA® Gene Francis Memorial Award

Above, Heather Roundy

ERA Real Estate has announced it has named ERA Realty Center in Cedar City, Utah, as the winner of its 2024 ERA® brand Gene Francis Memorial Award for Top All-Around Company.

The award, named after ERA Real Estate co-founder Gene Francis, is the highest honor given to an ERA ® affiliated company and reflects the qualities most respected throughout the global ERA system, a press release stated. Known for his forward-thinking business acumen and philanthropic spirit, Francis established a culture of service to which all ERA-affiliated companies aspire. ERA noted that factored into the award selection are high customer satisfaction ratings, strong brand engagement and use of the ERA brand resources and company growth.

“The ERA Gene Francis Memorial Award for Top All-Around Company honors those who truly embody the spirit of the ERA ® network, and ERA Realty Center is a shining example,” said Alex Vidal, president of ERA Real Estate. “With a team of more than 60 dedicated agents, their leadership continues to uphold the brand’s foundational values that Gene Francis instilled, serving their clients and communities with integrity and heart in all aspects of the business. Their impressive, sustained growth, long-standing commitment to the ERA ® brand, and unwavering dedication to giving back made them a standout choice for this prestigious award.”

For more than 45 years, ERA Realty Center has been a leader in the Cedar City real estate market, consistently ranking as the top-producing office in the area, the release noted. Specializing in all aspects of real estate, including residential, commercial, land and property management, more than 60 affiliated agents in two offices represent ERA Realty Center.

The company notes that over the last five years it has sustained consistent double digit volume growth. In addition, the firm’s affiliated agents are responsible on average for over 15 transactions per year, well above the industry average of 10 deals per year, according to the release.

Under the leadership of Managing Broker Heather Roundy, ERA Realty Center the company says it has reached new heights while staying true to the legacy of philanthropy and excellence established by its founder, Kenneth “Rett” Shakespeare. A dynamic leader, Roundy has maintained a culture of success, with five of their agents ranked in the Top 1% of ERA in 2024, as well as five ranked in the Top 25 Sales Associates nationally and three ranked in the Top 10 Sales Associates nationally for the ERA ® brand, the company noted. 

“It is a tremendous honor to receive the ERA Gene Francis Memorial Award,” Roundy said. “From the very beginning, our company has been rooted in service, and we remain committed to supporting our community in every way we can. This award is a testament to our incredible, hardworking agents and staff who maintain our values every day, ensuring that we not only succeed in performance, but also make a meaningful impact in the lives of those we serve.”

To learn more, visit era.com.

Tags: Alex VidalERAERA Realty CenterGene Francis Memorial AwardHeather RoundyKenneth “Rett” Shakespeare
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