Misty Beard

Misty Beard has redefined the narrative of Better Homes and Gardens Real Estate (BHGRE) by bridging the gap between iconic lifestyle branding and modern real estate expertise. As the lead for the brand’s public relations and communications, Beard successfully reinforced the “Nobody Knows Homes Better” tagline throughout 2025, strategically positioning BHGRE affiliates as authoritative local experts in national media outlets. Her efforts have transcended traditional channels, resulting in a staggering 5 billion media impressions and more than 150 high-impact placements year-to-date. By elevating the brand’s visibility in both consumer and trade publications, she has consistently showcased the network’s leadership in innovation and market insight.

Beard’s strategic prowess was most evident in her execution of the communications plan for “The Better Retreat,” the brand’s 2025 flagship event. Her targeted messaging drove such significant early demand that the event sold out four months in advance, eventually requiring a capacity increase to accommodate the high interest. Beyond external press, Beard revamped internal communication structures, achieving record-breaking engagement rates among brokers and agents through modernized newsletters and training initiatives.

“I want to create communications that resonate,” Beard shares. “Whether it’s empowering affiliates to pitch themselves to local media or crafting messaging that drives engagement. No matter the role, I’ve always focused on building strong relationships and showing how powerful good PR and communication can be.”