RISMEDIA, August 24, 2010—Someone once said that measuring the results of advertising was like trying to nail jelly to the wall. In other words, very difficult and frustrating, if not impossible. But that was before the Internet.
Today’s technology allows you to see exactly how many people your message is reaching, along with how well they’re paying attention. For high scores in both of those categories, online video has emerged as the hands down winner.
For those who may be skeptical, it’s all in the numbers. Earlier this spring, for the first time ever, viewing video comprised over half of all Internet activity. Over half—and the numbers are still growing. And when it comes to online searches, the world’s number two search destination, YouTube, is comprised totally of video. In fact, the Wall Street Journal said the number of videos hosted on YouTube has gone up from about 6 million in 2006, to over 80 million in 2009. This year, that figure is expected to easily top 100 million.
What does it all mean? The numbers point to the overwhelming popularity and growth of online video. According to comScore, 178 million online viewers watched over 33 billion videos in December of last year—a number two billion higher than the month before! In addition, information and entertainment continue to be among the leading categories of video content.
For the real estate industry, the implications are clear. The question shouldn’t be if you’re going to adopt video as part of your online strategy, but rather how and when. Answering both is relatively easy. The ‘how’ can be summed up in two words—Social Media. It’s the most popular online strategy for not only reaching people, but driving them to your website. And nothing empowers Social Media better than video. The ‘when’ is easy to answer as well. It all depends on how long you’re willing to fall behind your competitors who are already implementing their own online video strategy.
If you haven’t started yet, don’t despair. VScreen can help you quickly develop an effective and economical array of online video tools and Social Media applications. The hand writing is on the wall—video is here to stay—and growing every day. Why not contact VScreen today for a free, no obligation consultation? We’d love to hear from you. Thanks for watching!
Stephen Schweickart is the co-founder of VScreen. For more information on this topic, visit VScreen’s blogsite at http://www.vscreen.com/blog/.
