RISMEDIA, March 24, 2011—Online real estate marketing solutions provider Point2 recently announced a marketing agreement with Proxio, the international Multiple Listing Service (MLS) and global referral network. According to the company, the partnership effectively expands market reach for both Point2 and Proxio, and creates new marketing and revenue channels for the real estate professionals who are clients of both organizations. Full system integration to support the two way marketing arrangement is planned for release within the next 90 days.
Under the agreement, the company reports that Point2 Agent platform users will gain access to Proxio’s subscription-based Global Referral Network™ in over 100 countries, enabling them to market in areas typically beyond their reach. Proxio’s 19-language translation technology will also allow participating agents to market in multicultural clients’ own language, including through multilingual websites and social media.
Proxio users around the world will be able to tap Point2’s listing syndication network of over 60 third party real estate consumer websites, search engines, and auction and classified advertising sites in North America. This allows them easy access to one of the largest markets worldwide and enables them to generate leads at no added cost.
“We continue to push the limits of real estate online marketing through technology innovation, partnerships and market expansion,” said Saul Klein, senior vice president for Point2. “As we create new markets for our clients, we also look forward to expanding our footprint globally as Proxio’s large user base gains exposure to our solutions.”
“Proxio’s mission is to provide technology and tools to real estate professionals on every continent to help them grow their businesses,” said Janet Case, chief executive officer for Proxio. “This new listing syndication opportunity through Point2 will further add to the value Proxio subscribers can deliver to their buyers and sellers.”
Proxio subscribers will also gain seamless access to the Point2 Agent online marketing and lead management platform, through their Proxio account, on a subscription basis. The solution allows agents to monitor online traffic activity, capture leads and engage in real estate prospecting through advanced predictive marketing and drip email lead conversion tools.
Today, Point2 powers listing syndication for approximately 200 MLSs and Associations in the US and Canada.
For more information visit www.listingsyndication.com.
