RISMEDIA, April 19, 2011—The Coldwell Banker Real Estate LLC website, coldwellbanker.com, has been named a 2011 Official Honoree of The Webby Awards, one of the leading international awards honoring excellence on the Internet. The website, developed in partnership with FD kinesis and Bootstrap Software, was recognized as one of the only national real estate brands in the Website Real Estate category.
In its 15th year, the Webby Awards is now well-established as one of the Internet’s most respected symbols of success, receiving nearly 10,000 entries from 60 countries worldwide.
“We work tirelessly on coldwellbanker.com to keep it an intuitive, informative and enjoyable experience for everyone, and we believe that by providing the right kinds of tools and technology, our consumers can make smarter decisions,” says Helen Galasso, vice president of platform development and eBusiness, Coldwell Banker Real Estate LLC. “We’re proud of this distinction because it is recognition of our longstanding tradition of innovation and leadership within the real estate industry.”
Winners were chosen by the International Academy of Digital Arts & Sciences, a global organization whose members include director Darren Aronofsky, Martha Stewart, Huffington Post Media Group President Arianna Huffington, Twitter Co-Founder Biz Stone, musician David Bowie, Internet co-creator Vint Cerf, Virgin Group Chairman Richard Branson and R/GA Chairman and CEO Bob Greenberg.
Winners in the website category were selected based on the following criteria: content, structure and navigation, visual design, functionality, interactivity and overall experience.
Highlights of the Coldwell Banker website include:
-BlueScapesm – Unique from other real estate search platforms, BlueScape is an entirely visually-driven way to help “dreamers” find just that—the home of their dreams. Instead of limiting search options to zip code or the number of bedrooms, users begin the search by rating abstract images with a “thumbs up” or “thumbs down” from landscape scenery to images of snow mobiles and taxi cabs. At any time, they can submit a query and the BlueScape technology will identify homes that are a good fit.
-Lifestyle Search – Using an intuitive toolbar, consumers can weigh lifestyle factors such as “fun and trendy” against mass transit options, art and music and even access to golf courses nearby.
-Affordability Radar – In any search, a consumer can set budget parameters through the radar on the properties that are shown. Based on the person’s current monthly expenses, the radar will display the estimated monthly cost of each property and how it fits into that person’s current expenses each month.
For more information, visit www.coldwellbanker.com.
