Better Homes and Gardens® Real Estate entered its 24th state with the addition of a Mobile, Alabama-based brokerage led by Leighton Dees and Joshua Tanner. The three-year-old brokerage, which has 30 agents, will now do business as Better Homes and Gardens Real Estate Generations and will continue its mission to make home ownership accessible and attainable, the company announced.
“We are thrilled to see our brand enter yet another state this year and expand our footprint in the southeast, especially in a key market like Mobile,” says Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “Leighton and Joshua embody the next generation of brokers with their focus on technology and innovation, and I look forward to seeing strategic growth from their team of real estate experts.”
Dees and Tanner have used a focus on social media and technology to help their brokerage quickly establish itself in Mobile and Baldwin counties. The team has prioritized social media over traditional advertising and marketing in an effort to increase the development of local relationships. According to the company, this has enabled them to reach a captive target audience looking for information on the southern Alabama real estate market and has led to successful growth in the greater mobile area in a short period of time.
For more information, visit www.BHGgo.com.
