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RE/MAX REALTOR® Experiences Increase in Listing Inventory and Sales from Short Sale Marketing System

Home News
September 16, 2012
Reading Time: 2 mins read

Pro Step Marketing’s Short Sale Marketing System, Website Design and Social Media strategy has brought exceptionally proven results to Tamara Inzunza of RE/MAX Gateway, the company has announced.

Inzunza, a top producing REALTOR® in the Alexandria, Va. real estate market, is a leader in bringing her clients cutting-edge marketing tools and advertising practices that help get distressed sellers in getting their homes sold. Recognizing the shift in the real estate market, Inzunza realized having a specific marketing plan to assist distressed homeowners was a necessity in the Northern Virginia area.

“I believe that this site is helpful in helping homeowners who may be behind on their payments and facing potential foreclosure,” comments Inzunza. “My short sale website can be easily found on Google in my area and I feel that is important for homeowners as they are often confidentially looking for options to avoid foreclosure. That is why I have tools such as a short sale calculator that allows them to run their mortgage information against today’s home values to see if they should consider a short sale or stay in their home. It also has an information e-book, government links as well as FAQ’s to understand how a short sale may be an alternative to foreclosure. The short sale web address is on my main website as well as other marketing materials and I even have a Facebook business page devoted to providing quality information.”

From her marketing efforts Tamara has experienced exceptional results. “This System is a great listing tool,” says Inzunza, “I just had a homeowner find me online through my website. The owner was on the west coast, found my site and I got the coveted ‘come list my house’ call. He had been relocated for his job, was doing the responsible thing by renting his home. The lease was ending and he no longer wanted to be a landlord…especially since he knew he would not be returning to the area. We listed his home, and not only did we receive multiple offers, but this was a record-breaker. His short sale was approved in four days, with the full deficiency waived, no promissory note, and no cash contribution at closing–and this was not his primary residence!”

Tricia Andreassen, CEO/Founder of Pro Step Marketing says Tamara’s results are exceptional because she follows a marketing plan. “It’s really about getting a targeted message out through different marketing channels,” says Andreassen. “It’s a combination of web strategy, farming, media ads, and social media ads will power the exposure and lead generation. Tamara is an example of leading the way in her market with detailed market information and real information that helps folks.”

For more information, visit www.ShortSaleMarketingSystem.com.

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Beth McGuire

Beth McGuire

Recently promoted to Vice President, Online Editorial, Beth McGuire oversees the editorial direction and content of RISMedia’s websites, and its daily, weekly and monthly newsletters. Through her two decades with the company, she has also contributed her range of editorial and creative skills to the company’s publications, content marketing platforms, events and more.

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