Realtor.com® designs programs to help brokers manage their listings and to provide branding and lead generation for all their agents and properties on the site. While this is true for large brokers, realtor.com® also has a dedicated team focused on brokerages with one to three offices. We believe this group is important, influential and worthy of a special support team.
Although these brokerages may be working from a single office, they often dominate their local market—and there are many of these single “power offices” across the nation. In fact, according to RISMedia’s research, almost one-third of brokers ranking in the top 1,000 for sales volume are a single-office entity.
Realtor.com’s entrepreneur-level services can accelerate the online marketing results for these brokerages poised for growth. Although larger enterprises may have some advantages—being able to amortize IT, marketing and training over a larger group—“compact entrepreneurs” can act fast and have fewer legacy systems to contend with.
Realtor.com® can help bridge gaps for the individual office, examples being our broker/agent-branded mobile applications, our tools for acquiring recommendations and our ability to instantly light up lead generation at an office level once their sales associates are prepared to close high volumes.
