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Effective Networking for Small-Business Owners

Home Best Practices
By Virginia Bridges
September 19, 2013, 3 pm
Reading Time: 2 mins read

(MCT)—How many times have you been to a business luncheon and been approached by someone trying to give you a business card?

Going to a luncheon with the goal of giving your business card to as many people as possible is not a viable marketing technique, said Sharon Hill, an author, certified etiquette trainer and president of Sharon Hill International, a motivational and educational speaking business in Chapel Hill, N.C. Instead, she said in her edited comments below, you should seek to meet business prospects, market your business and enjoy the luncheon.

—Most business luncheons have networking time preceding the meal. During this time, work the room, strive to greet those you know and focus on meeting new people.

—Be curious. Introduce yourself with a smile.

—Ask the people you’ve just met open-ended questions about themselves or their company. Use dialogue such as, “Hello, my name is Mary Smith. I see from your name tag that you work for Acme International. How does it feel to work for a company that provides such innovative products?”

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