Kuba Jewgieniew, CEO of Southern California-based Realty ONE Group employs a workforce of 5,500 REALTORS® staffing 23 office locations in the region, and counts more than 30 franchisees as key partners in the company’s growing success.
As he readies to take the Realty ONE Group brand national next year, Jewgieniew is also evaluating key vendors who have the ability to grow alongside his company.
One of those key vendors is HSA Home Warranty, whose home warranties are among Realty ONE Group clients’ most widely purchased vendor services.
“As the number of real estate units sold continues at a strong pace, values will go up,” says Jewgieniew, who notes that the markets the company serves are enjoying healthier economic conditions and consumer confidence today.
“I also see an anticipated stock market correction in the next six to nine months as an indicator of what’s to come,” adds Jewgieniew, “and it’ll be interesting to see how buyers, sellers and the overall housing market react. I’m expecting home values to continue rising incrementally, but the number of units closed to be flat year-over-year in 2015 and 2016. In the meantime, there’s no stopping our double-digit growth and we’re excited to be working closely with HSA, a quality and reputable organization.”
While his company has been focused on franchising over the past couple of years, Jewgieniew and his key staff members took their time figuring out the most optimal business model.
“We want to make sure franchisees are doing well,” says Jewgieniew. “After I started 10 years ago in Las Vegas, I copied the business model in Arizona, then in Orange County, Calif. We’re in eight states now and going nationwide in 2015.”
And when it comes to key vendors his clients use, Jewgieniew also cautions clients to choose very carefully.
“Clients need to be very picky,” he says. “These days it’s all about the positive experience.”
With the recent acquisition by American Home Shield (AHS), Jewgieniew notes that the new ownership brings greater potential as HSA grows concurrently with Realty ONE Group. “The beauty of HSA is that they’re growing into new markets.”
And for Jewgieniew and his clients, “HSA’s comprehensive coverage and outstanding service is not only great for the transaction while it’s alive, but also because the consumer experience continues beyond the transaction. When consumers begin making a home, they want to know the best furniture store, preschool and trusted companies like HSA,” says Jewgieniew. “We’re the local experts, and make sure to discuss the benefits of working with HSA to all of our clients. Not only do they know their products, they’re competitively priced and they employ quality folks.”
Jewgieniew says most of his agents are big fans of HSA as well.
“HSA is a trusted vendor, and using trusted vendors is so helpful if something goes sideways during the transaction,” says Jewgieniew. “And they’re very good to our clients. Service really does matter to them.”
“Not only does an HSA Home Warranty help us close thousands of deals for our agents, our relationship goes a long way toward calming the nerves of our clients,” concludes Jewgieniew. “Discussing the benefits of an HSA Home Warranty has become part of the boilerplate conversation we have with every applicable homebuyer and seller.”
For more information, visit www.onlinehsa.com.
