Growing your brand isn’t easy. It takes time, persistence and the willingness to put yourself out there over and over again. We know there are challenges. You don’t want to seem too ambitious, but you also don’t want to miss any opportunity to find that next client. And as a real estate agent in 2015, you’re bombarded with a slew of marketing ploys, from Facebook, LinkedIn and Google+, to mailed postcards and advertising.
To help save time, we’ve narrowed down just a few actionable branding opportunities you could implement any day this week. Here are our top tips for branding yourself as an agent on-the-go:
- Brand Your Property Reports: Be sure to brand your property reports and presentations. Your MLS and property tax data system should offer the option of uploading your name, contact information and even a headshot within your settings section. That way, you can upload everything once and easily add the branding information to your reports before printing them for clients. Visit www.crsdata.com and reach out to the customer support division if you need assistance in adding your branding information.
- Ask for Reviews: If your clients are happy with their new home, they should be more than willing to provide a review on a few select public listing sites that are relevant to your area. These systems often offer the opportunity to send a message directly through the site so your clients can simply click a link and follow prompts to upload a review. If you make it a habit and commit to sending a request to every past client, your reviews can pay dividends in leading to new business.
- Talk…A Lot: But not too much. It’s a fact that blabbing on and on about your profession can look desperate, but working it into natural conversation is incredibly valuable. How often do you visit your local coffee shop and chat with the store owner? There’s no need to feel hesitant about mentioning a house you’re about to show in the area if it’s relevant and a logical conversation topic. And don’t forget to utilize social media group pages and branded pages. The social atmosphere is still buzzing with real estate discussions and is a perfect place to share information.
- Think beyond the Daily Newspaper: Real estate agents offer themselves up as a thought leader and resource for local media all the time, but larger-scale publications often have a roster list of go-to agents to call for market insight. Instead, consider the newsletters and monthly magazines that homeowner and neighborhood associations produce. These are often created quickly and with little manpower, so the editors can be more open to unique content and new insight. Offer to write an article about ways to stage a home or the status of the market in that specific neighborhood. This could be a perfect way to get your name in front of a concentrated audience of home-owners…possibly looking for a knowledgeable agent to help them sell their home.
This list may seem daunting, but picking just one task this week will help you redirect your branding focus. And remember, there’s no better way to earn return clients and new referrals than offering up the best customer services you can.
Visit www.crsdata.com for more information.
