Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
Editor’s note: The following ‘Myths vs Facts’ were excerpted from recent research, “Dispelling the Myths About Real Estate Commissions and the MLS,” released by Bright MLS. Bright MLS President and CEO Brian Donnellan offers context on the analysis below the comparisons. Myth: Agents steer clients to homes with higher commission rates. Fact: Our analysis of over…
For the past several decades, the MLS has maintained data quality and efficiency rules that benefit all. We are the unseen engine that powers brokers’ businesses while ultimately serving the best interests of consumers. Yet, as the industry evolves, it becomes clear that not much has changed for the MLS. We highlight consolidations, data-sharing initiatives…
In the modern age of social media forms and the storytelling that comes with them, blogging feels like a bit of an outdated form of marketing. This, however, is absolutely untrue. Read more.
