David Bluhm

Co-Founder and President, Plunk

Posts by David Bluhm

How Artificial Intelligence Will Change Real Estate: Should We Brace for Impact or Embrace It?

AI and the residential real estate ecosystem  Most of the recent excitement over Artificial Intelligence has centered on generative AI, or more specifically, the ability of a chat bot to generate informed responses to complex inputs. While AI’s capabilities have an obvious potential for automatically generating property descriptions and marketing content, improving ad targeting, and…

Tip of the Day

3 Questions Every Agent Should Ask Hesitant Buyers

In today’s market, agents who move deals forward aren’t the most aggressive; they’re the most curious. The right questions don’t pressure buyers into action; they help buyers articulate what’s holding them back. Read more.

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