David Bluhm

Co-Founder and President, Plunk

Posts by David Bluhm

How Artificial Intelligence Will Change Real Estate: Should We Brace for Impact or Embrace It?

AI and the residential real estate ecosystem  Most of the recent excitement over Artificial Intelligence has centered on generative AI, or more specifically, the ability of a chat bot to generate informed responses to complex inputs. While AI’s capabilities have an obvious potential for automatically generating property descriptions and marketing content, improving ad targeting, and…

Tip of the Day

Five Selling Missteps That Could Cost Homeowners Thousands

From renovations to curb appeal to disclosures–all areas on which consumers might potentially spend thousands of dollars to prepare their home for sale–new research sheds light on how these big financial spends could be unnecessary, and details more affordable ways to gain better returns. Read more.

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