Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
In the dynamic world of real estate, the increase of “secret listings” has raised eyebrows recently. Known by various names such as “pocket listings,” “SBI” or “internal office listings,” these practices have ignited a debate within the real estate industry, prompting questions about ethics, transparency and fiduciary duty. Pocket listings, or SBIs refer to properties…
In the modern age of social media forms and the storytelling that comes with them, blogging feels like a bit of an outdated form of marketing. This, however, is absolutely untrue. Read more.
