How to Master Self-Promotion
One of the key tenets of sales is “Always be closing.” Another could be “Always be promoting.” After all, if...
Best Practices
5 Things to Know when Working with Hispanic Clients
If there is any doubt on whether or not the Hispanic market is a solid business strategy to grow your...
Is Making Extra Mortgage Payments Better Than Refinancing?
(TNS)—Many mortgage borrowers at some point consider making extra payments or refinancing but are confused as to which would serve...
Ask the Expert: How Can I Help Clients Protect Their Home from Natural Disasters?
Today's “Ask the Expert” column features Dan Steward, President of Pillar To Post Home Inspectors. Q: As natural disasters continue...
Mark Woodroof: Invested in Agent Success
The Greater Houston market started to plateau late in 2015, and Mark Woodroof, managing partner, Better Homes and Gardens Real...
The Pros and Cons of Saving in an Escrow Account
(TNS)—When you get a mortgage, the lender usually adds real estate taxes and insurance premiums to the monthly house payment....
4 Ways to Generate More Seller Leads This Summer
Real estate professionals are in the business of selling and, because of this, generating leads is the lifeblood of a...
Cookies Can’t Redeem a Bad First Impression
Think about your favorite products—your favorite cereal, chips or toothpaste. Whatever the merchandise, we all gravitate toward preferred items that...
3 Keys to Success in 2016
Two years ago, we completed a comprehensive planning session at Real Estate Webmasters. We just finished another one for 2016,...
When Marketing Is Top Priority
To really be seen in the real estate industry, it all comes down to marketing. In the following interview, Jeff...
How to Build a ‘B-Roll Bank’ for Effortless Content
The idea of scripting, lighting and performing for a camera every day is enough to keep even the most ambitious professional on the sidelines. The secret is staying consistent without burning out isn’t working harder on your production—it’s working smarter with B-roll. Read more.
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