Best Practices

Realtor.com® recently announced agreements with prominent New York brokerages—Bond New York, Brown Harris Stevens, Compass, Halstead Property, and NestSeekers—as well...

There are three general areas where a consumer might get frustrated, and yes, even jaded. After I wrote about my jaded...

Spring-cleaning your chances of selling success involve more than taking down Christmas decorations (you have done that, right?). Here are...

How do you measure your success? In a recent branding exercise, we drilled down to what was truly important to...

Do you use social media to promote your real estate services and build your brand? Facebook, Twitter, Instagram, LinkedIn—no matter...

Today’s real estate agents have countless ways to get their faces and names in front of prospective buyers or sellers,...

A few months ago when I wrote about ways to advertise properties in order to target millennial buyers, I mentioned...

One important part of planning in any business, and specifically in the real estate brokerage business, is retention and acquisition...

The days of the ‘generalist’ agent, even in buyer brokerage, are drawing to a close. While some firms and agents...

It’s very exciting when a homeowner entrusts you with the marketing and ultimate sale of their home. Yes, you got...