Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
A shifting real estate market can be a challenging time for inexperienced agents. It’s important to remember that a shifting market can also present numerous opportunities for those same agents to grow and succeed. As the market becomes more complex and competitive, some agents may struggle to keep up and may ultimately decide to leave…
Patrick Lencioni warns of five dysfunctions that threaten the stability and success of any team. His five dysfunctions are all real threats that I’ve personally witnessed over and over while coaching teams of all sizes. I’ve also found that clarity in communication cuts through each of those five dysfunctions faster than just about any other…
According to NAR, most real estate agents don’t make it to the fifth year of their career, with the majority of those who drop out leaving in their first and second years. There are many possible reasons for this, but one that I’m seeing right now is a lack of decent training for agents new…
There’s a lot of worry in the market right now. I hear agent after agent discouraged about rates, inventory, and buyer or seller reluctance. While this might be understandable, it’s incredibly unhelpful and, frankly, bad for business. Instead of worrying, I suggest just getting to work. If you don’t get out there, you’ll have no…
As a professional strapped for time, money or both, you’ve probably asked yourself if you should go to the next big real estate conference or save yourself the trouble and just stay home. How you schedule your time can mean the difference between profit and loss. Are real estate conferences, events and conventions worth it?…
Becoming a real estate agent fulfills a dream for many people: you can finally own your own business. Still, the perks of owning one’s own business are frequently undermined by the responsibilities that come along with business ownership. If you got into real estate for flexibility and freedom, maybe you had a rude awakening when…
In a market with higher interest rates and less certainty, you might be hearing that times ahead are going to be hard and that the market won’t be favorable for agents. I’m not so certain about that excuse, but I’ll allow that times ahead might not be what you’re used to. That doesn’t mean you…
This time of year has a strong identity. Community is chief in my mind as the later months roll along, and right there along with it comes teams and the benefits they bring to those who belong to them. Teams increase a sense of belonging, community, and collaboration in real estate. I’m not just speaking…
In this shifting market, if you don’t change your mindset, you won’t change your results. If you think you’re still in the business of selling houses, you’re going to inevitably leave money on the table—you’re not in the business of selling houses; you’re in the business of conversations. You want to sell more homes or…
This time of year brings to mind how important it is to make time for my family. Prioritizing personal time is difficult in real estate: the hours are long, the work comes in waves, and every new thing feels like it needs to be taken care of immediately or you’ll be leaving money on the…
When a person hits 80, the idea of downsizing and moving, either across town or across the country to be near children, can become less of a choice and more of a necessity. Read more.
