The Social Media Cheat Sheet
When on a social media site like Facebook, picture yourself going to a Chamber of Commerce meeting and being in...
Best Practices
Top 5 Tips to Successful Franchising
Real estate franchising is everywhere. Brokers are faced with a lot of choices, models, and value propositions, which often leads...
5 Things to Do after an Employee Resigns or Quits
When an employee leaves your company there may be some significant "housekeeping" to do before the position can be filled...
How to Succeed in the New Era of Real Estate
Today’s consumers are a different breed from the consumers of the past. Potential buyers and sellers are savvier, know more...
7 Deadly Sins: Social Media Mistakes Agents Make
Social media is a powerful tool for real estate professionals in many ways. It allows you to find and engage...
Mobile Devices Fuel Today’s Home Search
You see smartphones and tablets all around you. From business executives in airport lounges to teenagers on buses to distracted...
Tips for Superior Summer Home Staging
Gearing up for a busy summer selling season? You may want to take another look at your staging process. Staged...
Ask the Expert: How Can I Market to Retirees Settling Abroad?
This “Ask the Expert” column features Cindy Fauth, a Global Marketing Manager with National Association of REALTORS®. Q: As retirees...
How to Use Social Media the RIGHT Way – Part 2
People’s attention is shifting and shifting fast. People no longer take the time to look at billboards or direct mail....
How You Can Increase Your Press Coverage
They say there’s no such thing as bad publicity, and while that probably doesn’t apply to real estate, there’s no...
Condo or House? Helping Clients Decide Which Makes More Sense
With home prices still elevated in much of the country, condos have become more realistic for buyers determined to exit the rental train. Read more.
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