The Character-Driven Company: 5 Simple Rules
It’s certainly a tense time in business. The uncertain economy has many business leaders constantly poring over the financials, crunching...
Best Practices
Social Entertainment: The New Marketing Frontier on Facebook
(EMC)—Companies are now spending billions of dollars annually on social media to create brand awareness and lead generation. A significant...
Power-Up Your Likeability Button
Hopefully, by now we all can agree that social media has given consumers the most powerful voice they have ever...
The New Real Estate Media – It’s You
The media world has changed in a very fundamental way in the past five years. In the old paradigm, the...
LPS Execs Finalize Management Buyout of LPS Real Estate Group, Launch New Company
Former LPS Senior Executives Jay Gaskill, Prem Luthra, Mike Kovar and John Hensley announced the completion of a management buyout...
What the Bleep Is a Green Turtle?
Several years ago, when I was managing an insurance office, I was interviewing a perspective sales rep who I felt...
NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®
This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a personalized brochure emphasizing the benefits of working with a...
Rand on Real Estate: Why Didn’t the Great Recession Happen 10 Years Ago Today?
Greg Rand (@gsrand), CEO of OwnAmerica, the host of Rand on Real Estate on 770 WABC, asks the question "Why...
In the Blink of an Eye – Mental Preparedness
In my column last month, I chronicled the harrowing sequence of events that led to my epiphany and examination of...
Don’t Lose Focus: Generating Profits and Creating a Budget with Realistic Goals Should Be Priority No. 1
As the economy struggled in the late 2000s, the real estate industry took a severe hit to its profitability. As...
Parked and Productive: How to Turn Car Time Into Winning Video Content
How to ditch the studio setup and stiff, over-edited videos at your desk, and turn your parked car into a high-converting mobile content hub. Read more.
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