Mobile Marketing Best Practices Driven by Consumer Insights
Marketers are constantly searching for new innovations in the mobile space to improve the results of their campaigns. Mobile successes...
Marketing
Life in Mobile: Google Changes Equal Broker Opportunity
In September, I had the good fortune to attend RISMedia’s Real Estate CEO Exchange and, as always, their team, led...
List of Improving Housing Markets Eclipses 100 in October
A total of 103 housing markets across the United States qualified to be listed on the National Association of Home...
Mobilize Your Workforce: 8 Need-to-Have Apps for Your Buyer’s Reps
Gone are the glory days when real estate companies had exclusive access to listing data; people communicated by actually speaking...
Consumer Attitudes on Housing Continue Gradual Upward Trend
Results from Fannie Mae’s September 2012 National Housing Survey show Americans’ optimism about the recovery of the housing market and...
Top 4 Ways to Boost Visibility of Your Personal Brand
As a real estate professional, creating a strong personal brand will allow you to stand out among the competition. However,...
Understanding RPR: How to Leverage Realtors Property Resource® (RPR) to Create Market Advantage
Over the past two years, I have been leading the Broker Outreach Initiative at Realtors Property Resource® (RPR®). During that...
Is Your Website Providing Real Answers and Credibility?
When your prospects visit your website, they are often confused and are searching for information that can help them make...
Basel, QM and QRM: Could New Rules Derail the Housing Recovery?
The pending rulemakings for the Qualified Mortgage (QM) and Qualified Residential Mortgage (QRM) rules mandated by the Dodd-Frank Act and...
Utilize Social Media to Research the Competition
Whether you run a large corporate real estate firm or you’re a local agent, social media is a tremendous resource...
6 Musts to Share With Buyers About Why You Rule Over AI
“AI can summarize what has been published about a property,” says one real estate professional. “The trouble is that some of the most important information has not been published, is no longer current or cannot be understood without seeing the home.” Read more.
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