Marketing

Successful salespeople understand that making the sale has much more to do with developing trust and rapport than it does...

Sometimes less is more. What I mean by that is that simple business principles, such as the Four R’s, may...

Replacing bricks and mortar with virtual space is no longer a new concept. It’s a tactic born during the recent...

I’ve long believed in the power of social media to help people defy geographic and cultural boundaries to make lasting...

Following a substantial gain in July, the pace of new-home sales held virtually unchanged at a seasonally adjusted annual rate...

To be on the top of your business game in real estate, you have to maintain productive. Melinda Estride of...

Are you feeling confused in today's marketplace? Do you find yourself procrastinating, feeling scattered, avoiding calls or doing busy work?...

(eM+C)—Facebook is the most popular social media platform, with 955 million active users. For this reason, many companies are trying...

After reaching a two-year peak, pending home sales fell in August but are at elevated levels compared with a year...

REGIONAL SPOTLIGHT—Sales of both Massachusetts single-family homes and condominiums rose in August - the seventh straight month both property types...