The Growth of Interactive Marketing and What It Means to Today’s Marketers
(eM+C)—"By 2016, advertisers will spend as much on interactive marketing as they do on television advertising today. Investment in search...
Marketing
Finding a Home in the Mobile Marketplace: How Buyers Use Mobile Search
As smartphones and tablets continue to be employed for every conceivable service, mobile customers are demanding fast and reliable ways...
Too Many Hats, Too Little Time: Time and Work Role Demands
What’s the biggest challenge facing many small business owners today? Performing multiple roles within the organization, according to a new...
Marketing Messaging: 3 Tips to Increase the Effectiveness of Your Website
Just having a website isn’t enough to set yourself apart in today’s highly competitive real estate market. If you’re looking...
Nation on Solid Footing, But Midwest on Slippery Slope
Clear Capital®, a provider of data and real estate asset valuation, investment and risk assessment, recently released its Home Data...
Home Sales Gain Momentum in Texas
Regional Spotlight—The Texas real estate market gained positive momentum in the first quarter of 2012, according to the 2012-Q1 edition...
Cyber Location, Location, Location: It’s a Market Reality
The abundance of online buyer-centered housing information has re-shaped consumer buying behavior, which in turn has changed the traditional real...
Rand on Real Estate: Homeownership at 15-Year Low
Greg Rand (@GSRand), CEO of OwnAmerica.com, discusses the downward trend in homeownership and why he believes it will turn around....
Home Loan Demand Rises while Credit Remains Tight
(MCT)—The housing market may be showing flickers of recovery, but don’t count on lenders to make it any easier for...
How Do You Start Your Day?
This is such a simple question yet it can have such profound results. Last week’s article, “Watch Your Mouth,” generated...
6 Musts to Share With Buyers About Why You Rule Over AI
“AI can summarize what has been published about a property,” says one real estate professional. “The trouble is that some of the most important information has not been published, is no longer current or cannot be understood without seeing the home.” Read more.
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