Abby Lee

Abby Lee helped to strengthen RE/MAX’s industry-leading impact and visibility on behalf of every agent. In 2022, Lee and her team played a key role in the launch of MAX/TechSM powered by kvCORE, the latest step in the evolution of RE/MAX technology. 

In addition, Lee and her team oversaw the further expansion of strategic digital and social media marketing, including the launch of a consumer facing corporate TikTok account. They also launched several landmark Canadian housing reports, blog content for remax.ca, and RE/MAX Canada’s Power Moves podcast.

Each day Lee wakes up with the goal to make sure that when people think of real estate, they think of RE/MAX. “It’s so rewarding to convey expertise and understanding of the emotional component that is part of homebuying and selling,” she says. “In addition to that, RE/MAX is the most recognized brand in real estate, and it’s an incredible honor to lead the Marketing/Communications team to ensure RE/MAX maintains that status.”