In an effort to increase accessibility on Corcoran.com, Alisande Heriyanto added a dozen new languages and 15 new currencies to the site, including Bitcoin, making Corcoran the first residential real estate firm to offer listings priced in cryptocurrency. As the rental market exploded in New York City, her team created internal agent tools and site enhancements to support this increased need.
“Assisting agents in their journey is the most rewarding part of my career – especially when we can make it as seamless and easy as possible for them to work with their clients to deliver what in many ways is the biggest, most life changing, emotional transaction they will have in their lives,” shared Heriyanto.
From a system that helps track rentals of new development projects – allowing agents to provide insights back to developers – to a database where agents can create listings and opt-in to get rental leads, Heriyanto’s thoughtful innovations support Corcoran’s broader strategy.
Brokers and agents have always held the role of trusted advisors and experts, and this is even truer now. These realities are underscoring just how important better lead strategies are, so that teams can increase their lead flows over time, whether the market is up or down. Read More
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