Serving as CEO of Real Living Real Estate and senior vice president of Berkshire Hathaway HomeServices, Allan Dalton is one of the most iconic real estate leaders in the industry today, providing leadership, strategic vision and executive decision-making for each brand. Dalton has spearheaded the governance of Real Living and is a valuable contributor to the Berkshire Hathaway HomeServices executive team, including President & CEO Chris Stuart.
With a longtime expertise in marketing, Dalton has impacted both real estate brands in many ways, such as the co-development of numerous off-line and online marketing systems for Berkshire Hathaway HomeServices. At Real Living Real Estate, he led the transformation of the brand’s “Home of Lifestyle” culture, and the development of innumerable B2B and B2C marketing and operational systems. Dalton’s history of leadership in the real estate industry has positively impacted countless organizations and individuals. Over the course of his career, he has created myriad programs for brands and companies across the industry. He is the former CEO of realtor.com®, SVP for NRT, and past president and co-owner of a 32-office regional brokerage—Murphy Realty Better Homes and Gardens. Dalton was also named by the National Association of REALTORS® as one of the real estate industry’s 25 most influential thought leaders. He has developed strategies and business-to-consumer marketing ideas that helped turn many a firm’s losses into profits, authored several books, and is a well-known speaker and educator.
With futuristic ideas and an ability to tell a story like no other, Dalton has left a permanent imprint on the real estate industry…and continues to do so. As a former Boston Celtic’s draft pick with an enduring connection to basketball, Dalton quotes the legendary Michael Jordan to encapsulate his business philosophy: “Talent wins games, but teamwork and intelligence wins championships.”
Virtual staging is the art of digitally furnishing an empty home to give buyers a better sense of what the space could look like. Read more.