In 2025, Andrew Lafreniere continued to shape the operational and technological future of Houlihan Lawrence through innovation designed to enhance agent capability and client experience. Drawing on more than 25 years with the company, Lafreniere spearheaded the development of a new Private Exclusive portal, giving agents access to off-market opportunities while enabling them to connect buyers and sellers without limiting exposure to a single internal network. The initiative reinforced the brokerage’s value proposition and positioned agents to better serve clients in an increasingly nuanced market.
As COO, Lafreniere oversees Houlihan Lawrence’s core operations, ensuring strategic goals are executed seamlessly across departments. His leadership builds on a distinguished tenure as chief information officer, where he implemented forward-thinking technology solutions that strengthened the firm’s competitive position and market leverage. Beyond technology, Lafreniere plays a key role in operational excellence, training and licensing initiatives, fostering a culture of continuous learning and adaptability.
“From pioneering technology solutions as CIO to shaping operational excellence as COO, I take pride in creating systems and strategies that empower teams, enhance client experiences and strengthen the company’s competitive position,” Lafreniere says, as he guides Houlihan Lawrence forward with integrity, purpose and long-term vision.
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