Andy Florance has been making headlines in the residential real estate space since the firm he founded in 1987, CoStar Group, acquired Homesnap in 2020 and Homes.com in 2021. In 2022, Florance made big news again with the launch of the new Homes.com.
The latest iteration of Homes.com involves an integration of Homesnap’s popular professional tools, and a better, more transparent experience for consumers, allowing them to connect directly with the agents who have the listing. “No more walled gardens,” as Florance says.
The new Homes.com will rely less on social media marketing and more on direct marketing to consumers who are actively engaged in the home-buying process. The portal is updated with enhanced images and comprehensive neighborhood info.
“I’m a big believer in the value of a portal where the home shopper is coming with the intention of trying to find a new home,” said Florance in a recent RISMedia interview. “That’s the most meaningful place for a REALTOR® to market a property.”
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