As chief administrative officer, Barry Redler oversees all branding, marketing strategy, market research, public relations and communications for Long & Foster Real Estate. He has a record of making necessary changes in today’s evolving environment, constantly elevating the company to the next level to keep up with their market competition by providing the latest technology, including modern and responsive team websites.
Redler understands the need for modern team websites, providing click-to-call and click-to-text functionalities, as well as the ability to customize the design and pages within the site. “Everybody differentiates themselves in a certain way, but great storytellers earn more business,” Redler says.
“These are great storytelling pages; they help the team illustrate why their team is the best choice, and how their affiliation with Long & Foster helps them be more successful in real estate.”
There are marketing channels that every agent knows—billboards, local newspapers, social media, mailers. But here are some alternative ways to... Read more.