President of Blue Elephant Realty, Blair Johnson joined his company with the globally acclaimed brokerage, Berkshire Hathaway HomeServices Toronto Realty. This is Berkshire Hathaway’s entrance into the Canadian market, furthering its global reach. Johnson’s company has rapidly evolved into one of Toronto’s most sought-after and respected luxury residential real estate firms, with over 100 real estate professionals.
“If you want to be a high-service brokerage, which we are, you better do a lot of things for your agents,” Johnson says. “They can go and get technologies elsewhere. What they need from the brokerage is really great training and really great support.”
With a reputation for providing their customers with unprecedented, personalized service, coupled with a comprehensive array of marketing services, Johnson hopes to rapidly expand through this new relationship.
There are marketing channels that every agent knows—billboards, local newspapers, social media, mailers. But here are some alternative ways to... Read more.