In 2025, Brian Murray returned to Houlihan Lawrence as vice president of sales and luxury, where he leads sales strategy across Westchester, Fairfield and Putnam counties with a focus on agent growth, retention and long-term performance. A seasoned real estate leader with nearly two decades of experience, Murray plays a key role in advancing the brokerage’s revitalized luxury offering, equipping agents with personalized support, strategic market insights and innovative tools to succeed in a competitive high-end market.
That same year, Murray launched a market share growth strategy designed to redefine how success is measured and forecasted. Rather than focusing solely on closed transactions, the model captures agents’ early-stage buyer and seller activities, linking those efforts to future outcomes. By providing actionable insights earlier in the business cycle, the approach helps agents build more predictable income streams, grow with intention and remain resilient amid shifting market conditions.
“The most rewarding part of my career is being part of agents’ growth, whether they are new to the company, new to the business or long-standing experienced professionals,” Murray says. He continues to foster a culture of support, innovation and accountability—helping professionals at every stage build sustainable, successful businesses.
In today’s market, agents who move deals forward aren’t the most aggressive; they’re the most curious. The right questions don’t pressure buyers into action; they help buyers articulate what’s holding them back. Read more.
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