Chris Masiello and his team worked hard to keep their agents and clients both updated and prepared for the chaotic market of 2022. They made a sustained effort through a series of regularly scheduled weekly events to keep their agents and clients informed on market conditions as they evolved. Their ongoing “senses making efforts” gives their agents an advantage in the market through the ability to anticipate how market conditions will impact each client’s transaction.
“What I enjoy the most is co-creating the systems that help our agents and clients achieve their respective goals,” said Masiello. “The challenges change so frequently because of the fluid nature of the housing industry and that is where the fun is, adjusting my approach to changing environments gives me a new job every few years.”
Having a content calendar can take a seemingly simple goal of posting “X” times a week and give you a clear action plan to stick to. But before you dive in, here are a few important things to keep in mind before drafting a calendar. Read more.
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