Chris Trapani founded Sereno Group with his childhood friend Ryan Iwanaga in 2006 with a goal to break from the large-scale agency model in favor of offering every client the expert and personalized service that would make a positive difference in their real estate experience. Today, the firm has 365 agents in eight locations in Northern California doing $3.5 billion in annual sales – an average of more than $10 million in sales per agent.
According to Trapani, a large part of Sereno Group’s success has been their intentional and careful approach to growth. “We set a very high bar for character, quality and professionalism,” he told RISMedia earlier this year. “We seek to align with the most experienced and thoughtful sales staff representing the best interest of our group and clients.”
Younger buyers are finding ways around the primary hinderances to their homebuying—student loan debt and record-level home prices—by pooling incomes... Read more.